Be
Wealthy.
Certified
Be a Real Estate Investment Professional.
Stand out from being a traditional Realtor and create your own Investor Effect Ecosystem.
Download Your Free Report
Download Your Free Report
The 22 Hidden Secrets To Working With Investor Clients As A Realtor
Innovate, Lead, Excel
Transforming real estate professionals worldwide

Realtors
Unlock proven strategies to elevate your real estate career with investor expertise.
Grow your career

Brokerage
Boost your firm’s growth by empowering agents with cutting-edge investment skills.
Elevate your firm

Boards
Enhance board performance through specialized real estate training and strategies.
Lead with confidence
More Clients. More Commissions. More Wealth On Autopilot.
More Clients. More Commissions. More Wealth On Autopilot.
Download Your Free Report
Our REIS Certification helps Realtors attract investment clients, do more deals and collect more commissions, faster.
Career Freedom
Escape the Race to the Bottom
Escape the Race to the Bottom
Real estate today is tougher than ever, with skyrocketing competition, shrinking commissions, and endless stress.
If you’re earning $100,000+ in G.C.I. but feel stuck chasing leads and dealing with client frustration, it’s time for a change.
Take control of your career now.


Business Growth
4X Your Business Without Competition
4X Your Business Without Competition
What if you could grow your career without:
- Begging for referrals
- Competing against everyone in your market
- Spending thousands on websites or social media
- Dealing with indecisive buyers and sellers
- Waiting 5-7 years for repeat business
The REI Specialist Certification empowers you to attract investor clients, eliminate competition, and build a thriving business in just 6-12 months.
Stop the struggle—start your transformation now.
Your Business Will Never Be The Same After Completing The REI Specialist Certification
Your Business Will Never Be The Same After Completing The REI Specialist Certification
Your Business Will Never Be The Same After Completing The REI Specialist Certification
It’s time to build your personal wealth and help your investor clients build real wealth
Investor Ecosystem
Learn to build your own Investor EFFECT Ecosystem to become the go-to real estate investment specialist and 4X your business in 12 months.
Fast Closures
Secure two investment properties under contract within 30 days of completing the REIS Certification.
Database Growth
Increase your qualified investor database by 10%-20% within 30 days of completing your REIS Certification.
Client Acquisition
Quickly find clients in a saturated market with proven strategies.
Lead by Example
Invest in real estate yourself and become a role model for clients, family, and colleagues.
Wealth Building
Build wealth passively while reducing the stress of chasing new clients.
Off-Market Deals
Access lucrative off-market deals for investor clients, regardless of market conditions.
Repeat Clients
Work with clients who close multiple deals per year for long-term success.
Testimonials
REIS Certification Success Stories
REIS Certification Success Stories
REIS Certification Success Stories
"I have taken plenty of investment training courses and the thing about this course is that it's so practical, it gives you polish and knowledge. That's power and there is so much credibility when you do this training."

Alexis Victor
"Going through the entire course...the amount of value is almost criminal, this should be required learning for all agents. It has had a tremendous impact!"

Terry Lewis
"I could feel myself becoming a more professional agent and finding another level, now I understand the language of investing and I feel myself growing with the details in this system."

Ella Guliyeva
How REI Works
How REI Works
How REI Works
In 12 weeks, you will be fully certified as a Real Estate Investment Specialist.

How The Investor Effect Ecosystem works
How The Investor Effect Ecosystem works
How The Investor Effect Ecosystem works
You can build your real estate business like every other Realtor or You can build your business in a whole new way.
Traditional Realtors
- Chasing Clients and Commission Cheques
- Generalist Realtor
- Comparing yourself to Top Producers
- Pretending to know how to work with investors
- Feast or famine income and G.C.I
- NO Personal investment properties
- NO Future Legacy
- NO Pension or Retirement Plan
- No Retirement Party
REIS Certified Realtors
(Using The Investor EFFECT Ecosystem)
- Embrace Education that leads to immediate GCI results
- Multiple Personal Investment clients & properties
- Help & teach Investor clients & do more deals
- Lead by example for your clients, friends and family
- Work LESS, Travel MORE
- Building net worth through a growing portfolio
- Enjoy monthly PASSIVE INCOME
- Build a LEGACY
- Control your finances
- Have a retirement Party

Who are you marketing to?
Who are you marketing to?
Who are you marketing to?
only 4% of GTA population is currently in the market for a house. 4,000,000 x 4% = 160,000
There are
active listings + another
buyers
That means you and 72,000 other realtors are marketing to only 160,000 people who are “in’ the market.
What about the other 3,840,000?
Meet The Founders of REI Institute
Meet The Founders of REI Institute
Meet The Founders of REI Institute
Over 50 Years of Combined Results, Experience and Investment Wisdom

Gord Lemon
Co-Founder of REI Institute
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David Gorski
Co-Founder of REI Institute
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The Proven Blueprint
to Consistent and Predictable Business!
The Proven Blueprint to Consistent and Predictable Business!
The Proven Blueprint to Consistent and Predictable Business!
Supercharge your career with the Real Estate Investment Specialist designation, recognized by the Ontario Real Estate Association, and dramatically increase your level of success!


Become a Real Estate Investment Specialist
Become a Real Estate Investment Specialist
Become a Real Estate Investment Specialist
Real estate investing is all about the numbers. Investors know this. We equip you with the skills to identify and target properties offering the highest returns, ensuring you get the best properties for your clients.
Break free from the constraints of ‘Hot Markets’ and discover profitable opportunities everywhere.
Benefits of Working with Investors:
Benefits of Working with Investors:
Benefits of Working with Investors:
Shorter Sales Cycle
Massive Referral Business
Loyal Clientele
Multiple Sales per Client
Off Market Deals
Empower Your Lead Generating System
When you can help your clients achieve financial success, you become their forever agent!
There are multiple strategies to succeed in real estate. By mastering and implementing the real-world, actionable techniques provided in the training, you help investors minimize risk and make investment decisions based on solid data rather than emotions.
Mastering the REI Advantage
Mastering the REI Advantage
Mastering the REI Advantage
Elevate your expertise, transform your approach, and dominate the real estate investment market with strategies that drive results and secure lifelong success.

Action Implementation
This training is all about TAKING ACTION and getting results! It’s designed to equip you with essential knowledge while simultaneously growing your business.Â
You learn, you apply, and you thrive. Your business will expand, your network will flourish, and your confidence will skyrocket.

Lead Generation
There’s a more effective approach than relying on online leads, which often have a conversion rate of less than 1%. By following our system, you’ll gain access to a steady stream of high-quality leads.

Loyal Clientele
By learning how to add strategic value to your investors and helping them achieve their goals, you command client loyalty forever, ensuring solid referrals and repeat business.

Homeowner to Investor
You will understand how to engage with your current clients and potential homeowner leads effectively.
You’ll learn to focus your conversations on helping them build wealth through real estate investing, backed by solid data and concrete numbers.

Business Predictability
Learn to create a consistent, predictable business by offering each prospect a personalized real estate retirement blueprint.
By understanding their retirement timeline and financial goals, you can develop a multi-year plan that guides them to purchase multiple properties through you.

Eliminate Competition
By assisting your clients in building wealth, you earn their lifelong loyalty, ensuring they always turn to you for guidance. Connect buyers and sellers within your expanding investor database, effectively removing the need for competing agents.
Distinguish yourself from other agents who lack the Real Estate Investment Specialist designation.
Take Note!
This Is NOT Just Another Training Program!
This Is NOT Just Another Training Program!
This transformative approach helps you build a loyal client base, shorten your sales cycle, and boost your deal flow in less time.Â
By guiding clients to build wealth and achieve their financial goals, you foster deep loyalty, generate strong referrals, and become a trusted member of each investor’s team, where they consistently seek your advice for all their deals.
Ever wondered why some agents only work with referred clients and never need to market to grow their business? It’s because they have incorporated investors into their business model.
You’ll gain:
- The knowledge and capability to boost your sales volume through an expanding network of investor clients.
- The skills to have impactful conversations that can significantly improve your clients’ financial futures. Easily engage with anyone, anywhere, and transform them into real estate investors.
- The tools to analyze and interpret crucial data affecting investment decisions, including trends, locations, opportunities, and profits.
- The ability to become an industry influencer, leveraging your expertise to create opportunities and attract off-market deals.
Who should take this program?
- Real estate agents looking to deepen their understanding of the investment side of real estate.
- Any realtor who believes there are limited investment opportunities in the current market.
- Successful agents aiming to elevate their business by re-engaging their client database to create wealth and close more deals.
- Agents seeking to enhance their skills in analysis and valuation to gain a competitive edge.
- Anyone committed to self-development, growth, and taking their real estate career to the next level.
PLUS, You Will Earn The Prestigious Real Estate Investment Specialist Designation.
Learn to Work With:
- Small Residential Landlords
- Multi-Family Landlords
- Turn-Key Investors
- Fix-And-Flip Investors
- Long-Distance Investors
- Rent-To-Own Investors
- Mobile Home Park Investors
- Developers
- Apartment Investors
- BRRRR Investors
- Self Storage Investors
- Land Assembly Investors
- Real Estate Investor Groups
- Commercial Agents

Testimonials
Testimonials
Expert with 35 years in real estate investing
Extensive experience in Canada and U.S. markets
Solving challenges faced by investor clients
Agents often missed key investment criteria
Developed training to address these frustrations
Created Real Estate Investment Specialist program
Closing the knowledge gap in investor expertise
Elevating agent skills for superior client results
Helping agents succeed in investor-focused deals
Transforming service standards in real estate
Meet Our Affiliates
Meet Our Affiliates
Meet Our Affiliates
Our associates and affiliates who recognize the Real Estate Investment Specialist designation as a key component in raising the level of knowledge and service in the real estate industry.

First Name
Affiliate

First Name
Affiliate

First Name
Affiliate